Personal Tasks:

• Interviewed consumers for 2 in-home visits and 4 on-site visits

• Constructed journey map to visualize consumer’s product usage, and highlighted key tensions along the journey

• Synthesized consumer needs and prototyped several minimum viable designs

• Designed high-fidelity proof-of-concept prototypes for final pitch

Skills:

• Design Research

• Consumer Ethnography

• Synthesis & Downloading

• Hi-fidelity Prototyping

• Storytelling

IN HOME ETHNOGRAPHY

We initiated our research process by conducting interviews in consumers homes, in order to understand the consumers current relationship with products.

SYNTHESIS & IDEATION

We then synthesized our findings from the interviews to highlight pain points and frame how-might-we questions, which guided our next phase of prototyping. We narrowed down a list of design requirements, and brainstormed a multitude of ideas involving several form factors, secondary research concepts, and digital functionalities.

PROTOTYPING & USER TESTING

We shortlisted some of our crazy ideas, and built several low-fidelity prototypes out of foam-core and cardboard. We conducted another round of on-site interviews with the same consumers to see which prototypes sparked their interest.

FINAL SOLUTION

We used the insights from our latest round of user testing to devise some emotional and functional requirements for our final, consolidated design. We designed an exciting deodorant product, a personalized platform service, and a unique brand identity.

STORYTELLING & PRESENTATION

Finally, we pitched our design to clients at Proctor & Gamble. We structured our presentation such that our design flowed effectively through the journey of a target audience persona that we devised. Additionally, we filmed a consumer pitch video to summarize our design pitch and its potential.